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The Butterfly Effect Anchor

 B E

The BUTTERFLY EFFECT stems from the concept that small causes can have large effects. Our family motto is, BE the change you wish to see in the world. It is not our personal responsibility to change the world, but it is our responsibility to change OUR world. To flutterELLE, the butterfly symbol represents expressions of transformation, growth, beauty, change, diversification + strength.


Each piece from flutterELLE is authentic + hand-made with equal parts precision + care. Our collection pieces are inspired by cherished individuals who have graced our lives with significant impact + love. Each one has a unique story, as we believe that every story matters. Our company is family derived + proudly Canadian. x. 

C H A R I T A B L E  G I V I N G

The BUTTERFLY EFFECT means actively being the change we wish to see in the world. We are proud to support our chosen non-profit organization, because i can project. We have a special place in our hearts for organ donation + adore the advocacy of saving lives. A portion from every piece of our SIGNATURE ADVOCATE collection is donated directly to because i can project.

For more information regarding organ donation, please visit because i can project.


E A R T H  P R O T E C T I O N

We work to ensure that our signature pink + black boxes are sustainable by sourcing the products from an earth friendly supplier. Our boxes are 80-90% recycled, carbon neutralized, or made from treeless paper. We are intentional to minimize our environmental footprint + impact.

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